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How We Execute

As part of the Bottling Investments Group of The Coca-Cola Company, Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL) works actively with approximately 3800 distributors across the country to place beverage products across 1.4 Million retail outlets to provide refreshment to 25 Million consumers every day. With around 130 SKUs in the portfolio, a strong frontline sales team maintains the discipline of making the products available at an arm’s reach by maintaining World Class in- outlet execution and conforming to exacting standards.

RED (Right Execution Daily) provides a ready reckoner in the form of ‘Picture of Success’ to the ‘Feet on Street’ to ensure consistency and high standards of execution in around 450,000 RED outlets across the country.
RED

RED
helps drive creation of a soft drink culture ensuring easy availability to the consumers across rural and urban clusters. Extensive support is provided by HCCBPL to help build the business of a customer as he moves up the ‘Pyramid’ from Basic Product Availability to Chilled Availability evolving into Activated Chilled Availability. HCCBPL creates strong customer value by evolving customers from provider of basic product to delivering an experience to the consumer.

Coca-Cola, Coke, Dynamic Ribbon, Contour Bottle, Sprite, Limca, Thums Up, Maaza, Fanta and Minute Maid are the registered trademarks of The Coca-Cola Company