As part of the Bottling Investments Group of The Coca-Cola Company, Hindustan Coca-Cola
Beverages Pvt. Ltd. (HCCBPL) works actively with approximately 3800 distributors
across the country to place beverage products across 1.4 Million retail outlets
to provide refreshment to 25 Million consumers every day. With around 130 SKUs in
the portfolio, a strong frontline sales team maintains the discipline of making
the products available at an arm’s reach by maintaining World Class in- outlet execution
and conforming to exacting standards.
RED (Right Execution
Daily) provides a ready reckoner in the form of ‘Picture of Success’
to the ‘Feet on Street’ to ensure consistency and high standards of execution in
around 450,000 RED outlets across the country.
RED helps drive creation of a soft drink culture ensuring easy availability
to the consumers across rural and urban clusters. Extensive support is provided
by HCCBPL to help build the business of a customer as he moves up the ‘Pyramid’
from Basic Product Availability to Chilled Availability evolving into Activated
Chilled Availability. HCCBPL creates strong customer value by evolving customers
from provider of basic product to delivering an experience to the consumer.
Coca-Cola, Coke, Dynamic Ribbon, Contour Bottle, Sprite, Limca, Thums Up, Maaza,
Fanta and Minute Maid are the registered trademarks of The Coca-Cola Company