In 2010, Career Development Center (CDC) was established at Dasna, Ghaziabad, to
enhance the skills amongst local youth and improve their capabilities for better
employment prospects. CDC is a joint venture of HCCBPL, Gram Niyojan Kendra and
NIIT Foundation. The center offers courses in IT, Service Industry and English speaking.
Around 194 students have enrolled at the center (Dec 2011) and around 96 have been
placed with various organizations.
This is a story of Ravi Mehta who hails from Dasna. Ravi's family of six had been
sustaining solely on his father's income as a labourer – which made life a struggle.
Faced with difficult economic conditions, Ravi mustered up the courage to reach
out to the Career Development Center and find out what courses were on offer. He
decided to enrol in a four month job-oriented course. Extremely shy by nature, Ravi
initially found the highly participative learning methodology daunting. However,
by the end of the first month, his perception changed and his confidence started
And then disaster struck. Mid-course, Ravi's father became bedridden due to an accident-caused
injury. Since his father was the sole earning member, Ravi wanted to drop out to
start earning immediately. Understanding his predicament, the faculty at the Center
counseled him and helped him understand the importance of his course in the current
job market & urged him to complete the course.
Today, Ravi is employed with KFC and has also received a scholarship for his desired
course at a local coveted polytechnic in Ghaziabad. He has become a source of encouragement
both to others at the Center and back home in his village. Ravi, who now envisions
working as a manager in a few years, says, "Now I can meet new people confidently.
I can even face any interview and talk very professionally."
- NIIT Foundation
- 'Gram Niyojan Kendra' (Ghaziabad-based NGO)
Ravi with his mother
Ravi with his siblings
T. Krishnakumar, P. Rajendran and Salman Khan unveiling the new identity of the Career Development Center
HCCBPL, on 15th February 2013, announced the partnership with actor Salman Khan’s Being Human foundation, to scale up the Career Development Centre (CDC), an initiative to empower rural, educated and underserved youth. The initiative, in association with NIIT Foundation and NGO, Gram Niyojan Kendra, established its pilot centre near our bottling plant at Dasna in 2011 and is now set to extend its reach to the states of Andhra Pradesh, Karnataka, Maharashtra and Odisha.
Present at the event were Mr T. Krishnakumar, CEO, HCCBPL, Mr P. Rajendran, COO and Co-founder of NIIT Ltd., and youth icon, superstar Mr Salman Khan.
Since its inception, the initiative has benefitted over 209 youth, helping them get their first jobs by providing them training to enhance their employability. The event also witnessed the unveiling of the new logo for the CDC. Several students who have benefitted under the program were felicitated for their achievements, with many coming forward to share their experiences.
Speaking at the event, T. Krishnakumar, CEO, HCCBPL, said, “The Career Development Centre is part of HCCBPL’s inclusive growth agenda. Our vision is to bring quality training within easy reach of the educated, unemployed and under-served youth to enhance their employability potential and bring them into the mainstream. Over the past 2 years, our first CDC near Dasna has witnessed commendable success by opening opportunities for over 200 youth with employers across industry. It gives me immense pleasure to welcome our new partner, Being Human and India’s youth icon, Salman Khan. We are confident that this association will be a great facilitator as we endeavour to scale up this initiative and extend its reach across the country.”
Salman Khan felicitating Khushnuma on completion of her course
Speaking about the association, actor Salman Khan
said, “It feels good to make a difference, especially when you know you have the power to reach millions. Our aim with Being Human has always been to get involved with initiatives which are truly making a difference in society. I think the CDC set up by HCCBPL and the NIIT Foundation is a noble idea as it concentrates on youth, who create the core strength of our country.
The training provided by CDC is very practical in that it keeps in mind the requirements of entry level jobs in the organised sector, and it gives these youngsters the much needed ‘break’ to move forward in life. We are proud to partner with this endeavour and look forward to a long and fruitful association.”
Speaking about her experience at the CDC, Reshma Chaudhary who completed Certificate Course in Food and Beverages, said, “I was like the countless young girls in rural India who do have hopes and dreams but do not have platform to realize those dreams. CDC has given me an incredible opportunity that I never thought was possible for someone like me. CDC is not just a means to an end, it didn’t just train me for a job, it trained me for life.” She is working with Big Bazaar as a Co-ordinator.
HCCBPL associates were present in full strength to make the event a success.