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HCCBPL joins hands with BEING HUMAN to empower local youth

Community Engagement

Medical Camps Self Help HCCBPL constantly endeavours to partner with local communities in order to closely integrate with their social fabric and their expectations, by a closer understanding of the community needs and aspirations, aiming to foster sustainability and improve lives.
  We work in following areas of intervention :
  • Access to Health and Sanitation
  • Access to Safe Drinking Water
  • Access to Primary Education
  • Creating Livelihood Opportunities through Vocational Training and
    Empowerment through Self Help Groups

Community Engagement

Case Studies
  • Access to Health and Sanitation
    • Total Sanitation Project, Nemam, Tamil Nadu
    • Studies indicate that improved sanitation is a key element of socio economic development. Improved sanitary conditions are more effective and economically viable than any other preventive health measure to combat water-borne and excreta related diseases. It is well evidenced by various reports that there is a huge gap between the needs and delivery mechanism ; HCCBPL strives to bridge this gap.

      In line with the broad philosophy of HCCBPL in the areas of Access to Health & Sanitation, we decided to assess the needs of the community at Nemam, Tamil Nadu. Using PRA (Participatory Rural Appraisal), an intensive social mapping exercise was undertaken involving all sections of the community. Based on the outcome of the exercise, in 2009 HCCBPL devised an intervention plan involving Environment & Sanitation Resource Center, a Chennai based NGO and District Rural Development Agency, Government of Tamil Nadu, and the local community to reach out to every household of 08 villages of Nemam Panchayat. As part of the plan, extensive community mobilization and awareness camps were held across these villages.

      To align with national-level programmes, a Rural Sanitary Mart with specially trained mason workforce was established at Nemam village to cater to the requirements of the local community. In the initial phase, around 300 households/beneficiaries were identified in 04 villages and low cost individual sanitary units were constructed.

      Mrs. Jeeva Meganathan, one of the beneficiaries has appreciated our efforts and said, "HCCBPL has made a huge effort to help all of us in the village by constructing toilet facilities that are so useful to us. Hence, we too have been coordinating with them for the immediate implementation of this project in our villages."

      • Local Community
      • Environment & Sanitation Resource Centre (Chennai-based NGO)
      • District Rural Development Agency, Government of Tamil Nadu

    • Providing Primary Healthcare through 'Aarogya' Health Clinic, Byrnihat, Meghalaya
    • HCCBPL recognizes that the need of the hour is minimizing the gap between demand and supply for quality healthcare as an integral part of its long-term community engagement strategy. With this in mind, HCCBPL in partnership with 'Rashtriya Gramin Nidhi Vikas' (a Guwahati-based NGO) decided to establish "Aarogya Health Clinic" in Brynihat, Meghalaya.

      A Need Assessment survey of 03 villages (Nonghthymmai, Bourbin and Rangsokana) surrounding HCCBPL's plant indicated that the inhabitants of these villages lacked access to quality primary health care system and the local primary healthcare centre (PHC) has been unable to provide adequate services primarily because of lack of proper resources.

      'Aarogya' Health Clinic is a step towards bridging this gap which acts as primary health care center, for local population. The clinic was dedicated to the local community in March 2011. The clinic is operational for 4 days a week, and all visiting patients are issued "Aarogya Health Card" and free basic medicines. The clinic has been greatly benefited by the local community. On an average 200 patients visit the clinic every month.
      Health and Sanitation Health and Sanitation
  • Access to Education
    • Balwadis in Dasna
    • It is a widely accepted fact that proper early childhood care and education forms the foundation of a child. HCCBPL has also been engaged in setting up pre-primary child care centers 'Balwadis' among the local community in the villages surrounding HCCBPL’s plant in Dasna, Uttar Pradesh. The aim of setting up these pre-primary child care centres is to provide a joyful learning environment for children in the age group of 4 to 6 years and facilitate the young child's exposure to a learning environment filled with fun, games and activity at a very early age, which was non-existent before these centres were set up. As a result of this early exposure, the child's young mind is stimulated, finds stimulation and as a result, he/she learn new things, comes up with new ideas and concepts, an experience something which many disadvantaged and deprived children in India seldom find at home

      Balwadis in Dasna

      As a part of its long term community engagement strategy for Dasna, Uttar Pradesh, HCCBPL in partnership with 'Gram Niyojan Kendra' (Ghaziabad based NGO) decided to establish Balwadis in 05 villages (Dehra, Khichra, Piplehda, Nangla and Hassanpur) as centers to facilitate the emotional and cognitive development of children. In addition, children also avail of other facilities such as nutrition, immunization and healthcare at these centers.
      Some salient features of these centres are :
      • The centers are provided with teaching-learning kits, Common course syllabus developed in consultation with University of Delhi is used for teaching.
      • Regular Health Checkup and Nutritional Assessment camps are organized, Medical and Nutritional records are maintained for every child enrolled at the 'Balwadi'.
      • Instructors for these Balwadis are members of the local community, who are given periodic training in capacity enhancement.
      • Monthly meetings of mothers are conducted to generate awareness on the importance of preschool education.

      These balwadis have been functioning in villages around HCCBPL's Dasna plant for nearly 6 years. On an average, every year 200 children are enrolled at these centers.

      • 'Gram Niyojan Kendra' (Ghaziabad-based NGO)
  • Creating Livelihood Opportunities Through Vocational Training and Empowerment through Self Help Groups
    • Career Development Center at Dasna : Enhancing Employability Amongst Underserved Local Youth
    • In 2010, Career Development Center (CDC) was established at Dasna, Ghaziabad, to enhance the skills amongst local youth and improve their capabilities for better employment prospects. CDC is a joint venture of HCCBPL, Gram Niyojan Kendra and NIIT Foundation. The center offers courses in IT, Service Industry and English speaking. Around 194 students have enrolled at the center (Dec 2011) and around 96 have been placed with various organizations.

      This is a story of Ravi Mehta who hails from Dasna. Ravi's family of six had been sustaining solely on his father's income as a labourer – which made life a struggle. Faced with difficult economic conditions, Ravi mustered up the courage to reach out to the Career Development Center and find out what courses were on offer. He decided to enrol in a four month job-oriented course. Extremely shy by nature, Ravi initially found the highly participative learning methodology daunting. However, by the end of the first month, his perception changed and his confidence started growing.

      And then disaster struck. Mid-course, Ravi's father became bedridden due to an accident-caused injury. Since his father was the sole earning member, Ravi wanted to drop out to start earning immediately. Understanding his predicament, the faculty at the Center counseled him and helped him understand the importance of his course in the current job market & urged him to complete the course.

      Today, Ravi is employed with KFC and has also received a scholarship for his desired course at a local coveted polytechnic in Ghaziabad. He has become a source of encouragement both to others at the Center and back home in his village. Ravi, who now envisions working as a manager in a few years, says, "Now I can meet new people confidently. I can even face any interview and talk very professionally."

      • NIIT Foundation
      • 'Gram Niyojan Kendra' (Ghaziabad-based NGO)
      NIIT Foundation Gram Niyojan Kendra (Ghaziabad-based NGO)
      Ravi with his mother
      Ravi with his siblings
    • HCCBPL joins hands with Being Human to empower local youth
    • coca-cola
      T. Krishnakumar, P. Rajendran and Salman Khan unveiling the new identity of the Career Development Center
      HCCBPL, on 15th February 2013, announced the partnership with actor Salman Khan’s Being Human foundation, to scale up the Career Development Centre (CDC), an initiative to empower rural, educated and underserved youth. The initiative, in association with NIIT Foundation and NGO, Gram Niyojan Kendra, established its pilot centre near our bottling plant at Dasna in 2011 and is now set to extend its reach to the states of Andhra Pradesh, Karnataka, Maharashtra and Odisha.  

      Present at the event were Mr T. Krishnakumar, CEO, HCCBPL, Mr P. Rajendran, COO and Co-founder of NIIT Ltd., and youth icon, superstar Mr Salman Khan.

      Since its inception, the initiative has benefitted over 209 youth, helping them get their first jobs by providing them training to enhance their employability. The event also witnessed the unveiling of the new logo for the CDC. Several students who have benefitted under the program were felicitated for their achievements, with many coming forward to share their experiences.

      Speaking at the event, T. Krishnakumar, CEO, HCCBPL, said, “The Career Development Centre is part of HCCBPL’s inclusive growth agenda. Our vision is to bring quality training within easy reach of the educated, unemployed and under-served youth to enhance their employability potential and bring them into the mainstream. Over the past 2 years, our first CDC near Dasna has witnessed commendable success by opening opportunities for over 200 youth with employers across industry. It gives me immense pleasure to welcome our new partner, Being Human and India’s youth icon, Salman Khan. We are confident that this association will be a great facilitator as we endeavour to scale up this initiative and extend its reach across the country.”

      Salman Khan felicitating Khushnuma on completion of her course
      Speaking about the association, actor Salman Khan said, “It feels good to make a difference, especially when you know you have the power to reach millions. Our aim with Being Human has always been to get involved with initiatives which are truly making a difference in society. I think the CDC set up by HCCBPL and the NIIT Foundation is a noble idea as it concentrates on youth, who create the core strength of our country.

      The training provided by CDC is very practical in that it keeps in mind the requirements of entry level jobs in the organised sector, and it gives these youngsters the much needed ‘break’ to move forward in life. We are proud to partner with this endeavour and look forward to a long and fruitful association.”

      Speaking about her experience at the CDC, Reshma Chaudhary who completed Certificate Course in Food and Beverages, said, “I was like the countless young girls in rural India who do have hopes and dreams but do not have platform to realize those dreams. CDC has given me an incredible opportunity that I never thought was possible for someone like me. CDC is not just a means to an end, it didn’t just train me for a job, it trained me for life.” She is working with Big Bazaar as a Co-ordinator.

      HCCBPL associates were present in full strength to make the event a success. 

  • Access to Safe Drinking Water
    • Addressing Drinking Water Needs - Goblej, Gujarat
    • Safe Drinking Water The interplay of various factors that govern access and utilisation of water resources and the increasing demand for water make it imperative to look for holistic and people-centered approaches of water management.

      With this background, HCCBPL reached out to the community in and around the Goblej bottling operation in Gujarat. In Indiranagari Vas, an urban squatter settlement in Goblej, upon the request of the local community members, we installed an RO water purification system & constructed a water storage tank in partnership with the community.

      The inhabitants of Goblej village faced water-related health problems arising from high TDS content. The local Gram Panchayat approached HCCBPL plant at Goblej seeking assistance in addressing the issue at hand. We decided to install RO water purification system in partnership with community members and block administration.

      Further, in partnership with WASMO (Water & Sanitation Management Organization), an autonomous body of Government of Gujarat and Gram Panchayat of Kazipura village, we undertook the construction of water storage tank of 50,000 litres for the village community (as per WASMO guidelines). To address the water TDS problem, we installed a RO water purification system in the village.

      • WASMO, Government of Gujarat (Water & Sanitation Management Organization)
      • Gram Panchayat, Kazipura village
    • Protected Water Supply Project, Atmakuru, Andhra Pradesh
    • Safe Drinking Water Atmakuru village, near the Hindustan Coca-Cola Beverages Pvt. Ltd. plant in Guntur district of Andhra Pradesh, had been dependent on water from Guntur Channel for its domestic and drinking water requirements. The water from this source had high turbidity (>30NTU), and therefore, was not fit for drinking or domestic purposes. The incidence of water borne diseases had been very high among the community members. The local Gram Panchayat had installed one open bed sand filtration system for water purification as a solution to the problem. But this system was getting chocked frequently and required periodic sand replacement due to the incoming high turbid water. The local community approached HCCB to upgrade the system.

      HCCBPL funded the protected water system consisting of two pressure sand filters, one dual media filter and an automatic online hypo-dosing system, making it a unique initiative in the rural water supply schemes. The unit has a capacity of 75kL/hour and reaches out to more than 2,300 households, thereby meeting the water requirements of local community members.