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HCCBPL Dedicates Rain Water Harvesting Project at R.A.R.S, Guntur, Andhra Pradesh

On the occasion of World Water Day, Hindustan Coca-Cola Beverages Private Limited (HCCBPL) set another milestone in the area of ground water recharge and water sustainability with the dedication of a Water Conservation Project at Regional Agricultural Research Station (RARS), LAM, Guntur. The project would create a ground water recharge potential of 2,84,000 KL (cubic meter).

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Dr A Padma Raju, Vice Chancellor, Acharya N G Ranga Agricultural University, Andhra Pradesh and Mr Gaurav Chaturvedi, Zonal Vice President – HCCBPL AP zone, dedicated the project in the presence of Dr Ravuri Veeraraghavaiah, Associate Director for Research, LAM Farm, Guntur, Mr A Rama Krishna Reddy, Deputy Director, Ground Water Department, Govt of AP, Scientists & senior officials of the RARS, associates of HCCBPL and farmers from nearby villages.

The project covers a catchment area of 100 acres farm land and a 4 acres pond separated in 3 acres and 1 acre for recharge shafts and water storage for irrigation of 100 acres of research farm land. This is the single largest water conservation project set up by HCCBPL in the state of Andhra Pradesh.

Speaking on the occasion, Dr. A Padma Raju, Vice Chancellor, Acharya N G Ranga Agricultural University, said that we can no longer take availability of ground water for granted. With every passing year, ground water resources are coming under increased pressure, and it is high time that we take actions to address the depletion of ground water. One proven way of arresting the decline of ground water is by recharging the ground water table through Rain Water Harvesting. Dr Raju expressed his appreciation at the initiatives taken by HCCBPL in the area of water conservation.

Dr. Ravuri Veeraraghavaiah, Associate Director for Research, LAM Farm, Guntur, was pleased at HCCBPL coming forward in a significant way to work in the area of ground water recharge, and noted that all water user groups need to be mindful of the declining groundwater situation and accordingly take corrective actions in terms of adopting better water management as well as water recharge practices.

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Mr. Gaurav Chaturvedi, Zonal Vice President, HCCBPL, said, “It has been our constant endeavor to work with the communities wherever we operate. We pro-actively work in the area of water conservation. We at Coca-Cola have always integrated our business operations with environment friendly practices, and to that end, we are following three R policies in the area of water, which are Reduce, Recycle & Reuse, and Replenish”. He further added, “We have undertaken various water replenishment initiatives in Guntur district. They include developing 3 ponds in Nidumukkala village (5 km from LAM) interlinked with each other and also connecting to the Nagarjuna Sagar tail-end canal, 2 ponds in Kantheru Village and Roof-top Rain Water Harvesting systems in Acharya Nagarjuna University. The objective is to create awareness amongst various stakeholders on the need to conserve and replenish water.”