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HCCB Wins Silver Award in the Flame Awards Asia 2016

HCCB has won the Silver Award under the 'Last Mile Initiative of the year' in the Flame Awards Asia 2016. The award was instituted by the Rural Marketing Association of India (RMAI) in 2006 to recognize excellence in marketing, promotion and initiatives across rural markets of India.

HCCB, in its maiden participation, won the Flame Awards Asia under the Channel Development & Trade Activation of the Year: Last Mile - An initiative which extends the distribution reach of the products into smaller / newer locations, for our 'Rural Haat' initiative Project REACH (Rural distribution Enhancement through Active Coverage of Haats) that HCCB had undertaken in strategic partnership with ITC Ltd.

The award was collected by Mr. Vishal Gupta and Mr. Mohamed Vimal Riaz from the Commercial team on behalf of HCCB at the awards ceremony on March 11, 2016 at Taj Vivanta, New Delhi, attended by the stalwarts in Rural Marketing across Asia.

Congratulations to the entire Channel & Operations Teams across Zones especially East UP, MP and Maharashtra who actively participated towards making this initiative a big success!

 
HCCB Wins Silver Award in the Flame Awards Asia 2016 HCCB Wins Silver Award in the Flame Awards Asia 2016 HCCB Wins Silver Award in the Flame Awards Asia 2016 HCCB Wins Silver Award in the Flame Awards Asia 2016 HCCB Wins Silver Award in the Flame Awards Asia 2016 HCCB Wins Silver Award in the Flame Awards Asia 2016