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Press Release

Hindustan Coca-Cola Beverages conferred the WorldStar 2018 Awards for developing made-for-India “Heat Resistant Tarpaulin”

Bengaluru, January 23, 2018: Hindustan Coca-Cola Beverages (HCCB) Pvt Ltd, one of India’s top 5 FMCG companies, has won the prestigious WorldStar 2018 Award, instituted by the World Packaging Organization, for developing "heat-resistant tarpaulin"– a packaging material that ensures freshness of beverage products during transportation, even in the heat conditions prevalent in India. Representatives from 16 global packaging associations chose HCCB’s nomination from a total of 318 global submissions out of 38 countries. The Award will be presented to HCCB later in the year, in Australia.

The pre-eminent international award in packaging -WorldStar– recognizes the continual advancement of the state of the packaging art and creates a living standard of international packaging excellence from which others may learn.

The heat-resistant tarpaulin - an in-house innovationof HCCB along with key partners and subject matter experts -serves the needs of beverage transportation in extreme summers. To ensure freshness of a carbonated beverage, carbon dioxide (CO2) loss owing to product exposure to extreme temperatures needs to be kept to a minimum. Conventional tarpaulins only act as a cover to dust, water and sunlight but do not offer protection from heat. This specialized heat resistant tarpaulin offers the benefits of a conventional tarpaulin and also doubles up as insulation to help reduce the temperature of a shipment to 5-6 degrees lower than outside temperature. Lowering the temperature in turn helps improve CO2 retention considerably,thereby improving the freshness quotient of the beverage in the hands of the consumer.

Delighted at winning the award, Mr. Dinesh Jadhav, Executive Director, Supply Chain, HCCB said, "The award recognizes the culture of continuous improvement that we are building at HCCB. The recognition will also spread the word of such an innovation to the larger global packaging ecosystem, thereby enabling the entire fraternity to benefit from this package. What makes us happier is that the consumer will now get an even better product experience. I am thankful to my team at Hindustan Coca-Cola Beverages for having brought together a group of in-house and external experts to bring this innovation to life".

About World Packaging Organization

Founded in 1968 on the occasion of the second Japanese International Packaging Exhibition, the World Packaging Organisation is made up today of member organizations from 42 countries. Many members are packaging institutes; other significant members are national or regional trade organizations that promote their countries’ packaging products. In recent years, WPO has focused on packaging in developing nations.

With headquarters in Chicago (USA) the entity promotes projects and actions aligned to its main slogan “Better Quality of Life Through Better Packaging for More People.” With that mission in mind, WPO encourages the development of packaging technology, science and engineering; stimulation of international trade; and the advancement of packaging education and training. The President, Thomas Schneider, is based in US.

About Hindustan Coca-Cola Beverages Pvt Ltd

Hindustan Coca-Cola Beverages Pvt. Ltd, is one of India’s largest FMCG manufacturing and distribution companies. It is responsible for the manufacture, package, sale and distribution of beverages under the trademarks of The Coca-Cola Company. The Company owns and operates 21 factories. It also sources from and supports 11 contract packing plants. A network of 4,000 distributors and 2 million retail outlets distribute the high quality, great tasting beverages manufactured by Hindustan Coca-Cola Beverages.

The Company has always placed high value on good citizenship and to that end, is supporting communities by enhancing skills of rural youth through Career Development Centre, improving the lives of communities around its bottling plant by very focused intervention in the areas of access to safe drinking water, sanitation and promoting sustainable agriculture through Integrated Watershed Management Projects under Public-Private-Community partnerships.

For more media queries, please contact:
Alok Kumar Dash