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Unnati promoting better farming practices for a better India

Ultra High Density Farming - A boon to farmers

Under the Unnati initiative, Hindustan Coca-Cola Beverages Pvt. Ltd. (HCCBPL) has partnered with Jain Irrigation (now Jain Farm Fresh) to support farmers (Mango and Orange) to revolutionize their conventional farming to increase the overall productivity of their farms. The first project under this initiative was launched in the year 2014.

The traditional practice is to plant large trees at a distance of approximately 10 meters apart, which leads to overall loss in productivity over time. The new-age technique of Ultra High Density (UHD) Orchards not only helps increase yield, but also is sustainable.

The other advantages are:

  • It helps develop high yielding varieties and improves the quality of plants and saplings
  • It is a scientific method of farming, low height UHD mango trees with approx. 3 by 2 meters, against the present 10 by 10 meters, thus increasing the area under cultivation and farm level productivity by up to 3 times
  • If followed correctly it almost doubles the farmer's income


Traditional Plantation & Ultra High Density Plantation

Advantage of UHD Technology versus Traditional Farming

  • Plant Density / Hectare
  • Trees to bear fruit in
  • MT Yield increase from
  • Water Usage Decreases
  • Farmer income increases
  • 1000
  • 7 - 8 Years
  • 10/ hectare
  • 488 ltrs / kg
  • Rs. lac/ hectare
Traditional Farming
  • 1666
  • 3.5 years
  • 20-30/ hectare
  • 209 ltrs/ kg
  • Rs 1.8-2.0 lac/ hectare
U.H.D.P. Farming

The Unnati project covers end-to-end implementation by Jain Farm Fresh for a sustainable fruit supply chain to:

  • Build demo farms displaying traditional and UHD technology
  • Train farmers through a training center
  • Set up nurseries for high quality plants
  • Build farmer loyalty programs
  • Facilitate farmer funding through financial institutions

With HCCBPL bringing in:

  • Global best practices for project implementation;
  • Project monitoring and impact assessment and
  • Captive consumption.

Totapuri Mango Project

The first project under Unnati was launched in 2014 in the states of erstwhile Andhra Pradesh - Telangana, Karnataka and Tamil Nadu to increase the yield of Totapuri mango farmers. Below is a quick overview:

Project Objective

  • Joint investment of ₹50 Crores by HCCBPL and Jain Farm Fresh and subsidized inputs like drip irrigation and plants for farmers
  • The project targets to recruit 25,000 acres under the UHD plantation, involving 13,000 farmers over next ten years
  • Train 7,500 farmers with existing Mango orchards on modern agricultural practices.
  • The project is expected to cater to 70 percent of HCCBPL's 2024 requirement of Totapuri mangoes

Infrastructure created in Udumalpet, Tamil Nadu

  • Demonstration farm on a 40-acre plot displaying traditional and UHD plantations
  • Training centre for farmers where inputs on latest technologies shall be imparted
  • State-of-art, high quality nursery over a 40-acre plot for growing Totapuri plants which will be given to farmers at subsidized rates


Current Status

  • 2,800 acres equivalent of farms have been recruited under the project. Off this, 620 acres have been planted with UHD plantations, with a target of 2,700 acres/year hereafter
  • Training to the door step and through mobile Buses which has training modules in three vernacular languages
  • International Finance Corporation (IFC), a Unit of World Bank has agreed to be a part of the project and shall certify project performance

Santara Orange Project

As part of the 'Make in India' week in February 2016, HCCB, Jain Farm Fresh and Government of Maharashtra signed a Memorandum Of Understanding to help enhance the productivity of 'Santara' as well as introduce a Brazilian variety of orange under the Unnati initiative. This is aimed at improving the financial conditions of farmers in Vidharbha area.

Project Execution

A 50:50 partnerships between HCCBPL and Jain Farm Fresh which will comprise of following:

  • HCCBPL which will be the end user of the produce through a local formulation which can use the 'Santara' / Brazilian variety of pulp
  • Government of Maharashtra - will allocate 105 acres of farm land which will be purchased for setting up of a demonstration farm, nursery and a training centre
  • The project targets to recruit 10,000 acres under the new Brazilian variety, involving 10,000 farmers over next ten years
  • Jain Farm Fresh who will front-end the implementation and also set up a processing unit for manufacture of Orange juice concentrate in the allotted land parcel, with an investment of ₹150 crores. The plant shall have a capacity to process 500MT of concentrate/day
  • A monitoring agency for continuous progress review


Current Status

  • 105 acres land has been identified for allocation to project Orange Unnati by Maharashtra Govt. and the ground breaking ceremony was held in Thana Thuni village of Morshi taluka in Amravati district. on December 29, 2016
  • A project DPR has been prepared through KPMG and shall be shortly submitted to Maharashtra Govt. as a next step of project implementation. Expected project spend is ₹ 60-70 crores over ten years[Will place this as a box on the page

Satish Kumar is a farmer from a small village in Southern India. Like every parent, he dreams big for his sons.
"I believe education can change their lives," Kumar said. His 10-year-old son recently began studying at an elite private school far away from their village.

Kumar is happy that he could move his son to a school that will expose him to a better life. This transition was made possible by a good crop of mangoes from his farm, where he has recently adopted the proven Ultra High Density Plantation (UHDP) technique, which multiplies the yield of mangoes.

"In traditional farming, the trees grow very tall, and that makes the plucking of mangoes cumbersome," Kumar said. "Since the height of trees is restricted to about six feet in the UHDP method, the fruits are more accessible. At a lower height, even when the mangoes fall to the ground, the chances of wastage are reduced considerably."

Three years ago, when the Kumar's were first approached to try out the UHPD method, they were certain that they would never opt for it.

"In traditional farming, we plant 60 trees per acre. Jain Irrigation representatives told us that the new technique would allow us to grow 674 trees per acre," Kumar explained. "We have been practicing farming all along so what they suggested seemed unreal and we found it difficult to believe." 

Kumar's mother Sarojamma visited a UHDP plantation site and was encouraged by what she saw. She convinced her family to experiment with UHDP on four of their total 12 acres of farm land. 

The Kumar family typically yielded 2 tons of mangoes per acre with conventional farming methods. Their first yield through UHDP farming doubled that number. The family has decided to extend the UHDP method to two additional acres of their land each year and now advocate the technique to their friends and neighbors.