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Water Stewardship

HCCBPL's water stewardship initiatives are based on the responsibility to safely return to nature an amount of water equivalent to what we use in all our beverages and their production and ensure continued support to water neutrality.

HCCBPL's water management policy is based on 3-R Approach across its bottling operations.
HCCBPL's Water Management Policy
  • Reduce – Reduce the quantity of water HCCBPL uses to manufacture beverages and become a water efficient user.
  • Reuse / Recycle – Reuse as much as possible & treat wastewater in all our plants to standards that support aquatic life prior to discharge.
  • Replenish – Support water replenishing activities and sustainable community water programmes to balance water used in our finished beverages.

Within our plants, emphasis is laid on water efficiency of the equipment and processes during the design stage. In addition, the plant operations implement Water Treatment Filter Backwash Recovery, Bottle-Washer Water Recovery and Wastewater Recovery through Ultra-Filter and RO processes. Over the last 4 years, the water efficiency of company plant operations has improved by 40%.

As part of our Replenishment Policy, HCCBPL's water stewardship initiatives with local community include:
  • Rain Water Harvesting Initiatives
  • Restoration of Traditional Community Water Bodies
  • Sustainable Agriculture Practices
Case Studies
  • Drip Irrigation
  • Breaking Boundaries – Building Public-Private Community Partnerships to promote Drip Irrigation for better water management in Kaladera, Rajasthan.

    The objective of the partnership is to facilitate the setting up of long term, economically sustainable infrastructure benefiting local stakeholders economically and bringing down the overall usage of water in agriculture to help conserve ground water.

    Drip irrigation, also known as micro irrigation, is a time tested method of efficient water management practices in agriculture.

    Rajasthan's economy is mainly agriculture-based, with about 80% of its population being dependent on farming. Cereal crops such as Bajra, Jowar, Wheat and Barley cover the largest cultivated area. Kaladera lies in the Chomu & Govindgarh Blocks, which are known as the "vegetable basket". Vegetable cultivation puts increased pressure on ground water due to the predominant use of traditional flood irrigation techniques. Optimal utilization of water resources thus becomes imperative to support agriculture.

    Hindustan Coca-Cola Beverages Pvt. Ltd. has encouraged the use of drip irrigation technique for vegetable cultivation. We initiated the Public-Private-Community Partnership involving Local Farmers, Department of Horticulture, Government of Rajasthan (by way of financial subsidy) and Krishi Vigyan Kendra, Takerda (Knowledge Partner) to promote drip-irrigation for water efficient agriculture in Kaladera.

    The journey started in 2008 with 27 farmers covering 13.5 hectares of agricultural land and today we have reached to 410 farmers covering 205 hectares of agricultural land leading to significant water saving.
    Impact of Drip Irrigation

    • Water Saving – Drip irrigation leads to average saving of 1200 cubic meters of water for a cropping cycle of 110 days/ hectare. In most of the cases, farmers grow at least two crops (mostly vegetables) using drip irrigation, therefore the estimated saving of ground water is substantial.
    • Savings on Electricity, Fertilizer and Pesticide Expenses – The estimated average savings on account of electricity, fertilizers and pesticides is approximately Rs 2000/hectare/year.
    • Economic Benefit – Drip irrigation has led to a shift in the cropping pattern – from mono-cropping to inter-cropping and thereby improving quality and quantity of yield, resulting in better price realization for the farmer. Depending on the crop, economic benefits accruing to the farmers range from 20-50% as enhancement in their earning potential.

    • Local community
    • Department of Horticulture, Government of Rajasthan
    • 'Krishi Vigyan Kendra', Takerda
  • Restoration of 'Siddh Baba Kaudiya Ka Talaab'
  • Western Uttar Pradesh is located in the area between the Ganga and the Yamuna, better known as Doab and is known across the country for its rich agriculture soil and sufficient availability of water. Over a period of time, people have encroached these natural water bodies like ponds, johads and wells – some even hundreds and thousands of years old – and converted them into garbage pits. This has resulted in serious loss of our cultural relics, which also served as natural sources of water.

    HCCBPL has been actively working in restoring such water bodies to their original glory. As part of this initiative, "Siddh Baba Kodiya ka Talaab" in Machri Village of Modinagar, Uttar Pradesh was identified. It is believed that the pond is around 500 years old. Local legend narrates that the pond was dug by the leader of a nomadic group who took a dip in the water and was cured of his skin problem. Pleased by this, he dug a pond and also spread the news of the medicinal value about the water wherever he went. Tradition also recounts that around 400 years ago, a religious saint attained his salvation at this very spot and thus the name of "Siddh Baba ka Talab".

    The water body, spread over an area of 20 acres, was till recently on the verge of drying up and the local community faced the uphill task of rejuvenating the pond.

    In partnership with Charities Aid Foundation, Janhit Foundation and community members of Machri village and adjoining villages, HCCBPL, Dasna undertook the task of rejuvenating the pond. The rejuvenating work can be divided into following steps :
    • Desolation & excavation of the pond followed by disposal of silt/muck involving 'shram-daan' by local community members
    • Construction of embankments and stair case leading to the water body
    • Dry grass development and tree plantation around the pond as part of the beautification process

    The work at Siddh Baba Ka Talab was completed by the end of May 2011 and the project is expected to create re-charge potential of 0.04 million cubic meters.

    • Local community
    • Gram Pradhans of Machhri Village
    • CAF – Charities Aid Foundation
    • Janhit Foundation
  • Rejuvenation of Nalliguda Tank

  • Rejuvenation of Nalliguda Tank

    Bidadi, Karnataka

    Nalliguda Tank is an artificial tank, located about 24 km from Bangalore on the Bangalore-Mysore state highway. The tank has Nalliguda village to its east bank and Shettygowdana Doddi to its west bank. The tank was constructed primarily for irrigation of Bidadi Hobli. When built, it had a water spread area of about 8.9596 MCM which had been reduced to 6.3378 MCM due to siltation, sedimentation over a period of time and utilisation of the tank for domestic activities such as washing clothes, grazing animals and fishing. The western bank of the tank was polluted by drainage water from nearby settlements. The possible inflow of chemicals and pesticides into the tank from adjacent agricultural lands during monsoon aggravated the situation, since they are upstream of the tank.

    As part of its Replenishment approach and responsibility to safely return an amount of water equivalent to what is used in all beverages and their production, HCCBPL undertook the rejuvenation of community water body Nalliguda Minor Irrigation Tank, in Bidadi, Ramanagaram District, in partnership with the Department of Minor Irrigation, Government of Karnataka. It is the largest water replenishment project executed by HCCBPL in the state and is expected to create a recharge potential of 0.228 MCM annually. The tank is used for irrigation purposes by six villages covering 364.5 ha and is expected to benefit more than 2000 families in Bidadi, Bannikuppe and Kenchankuppe villages.

    HCCBPL undertook the tank rejuvenation process, the main components of which are:
    • De-silting of the tank
    • Prevention of polluted/sewage water entering the tank by appropriate structural measures
    • Improvement of catchment area
    • Afforestation of the area adjoining the tank
    • Enhancing community awareness on the importance of tanks and water bodies and their upkeep

    The rejuvenation process was aimed at increasing the tank’s water holding capacity and creating recharge potential by excavating 168,000 CuM of soil on the western side of the tank, as well as creating three artificial recharge units on the eastern side so as to augment the ground water table. The project also included planting of 1000 trees on the eastern side of the tank. Technical guidance for the project was provided by Central Ground Water Board and Bangalore University.

    This intervention, comprising specially designed artificial recharge units, would help increase the tank water holding capacity by 25% (approx. 0.2 MCM), leading to improved water availability for irrigation and benefit more than 2,000 families of surrounding Bannikuppe, Kenchankuppe and Bidadi Panchayat limits. The afforestation would help maintain the ecosystem and prevent soil erosion.

    HCCBPL rejuvenated and handed over the Nalliguda Tank (popularly known as Bidadi Lake) in Bidadi, Karnataka, to the Minor Irrigation Department of Karnataka and the community .

    • Bhoruka Charitable Trust
    • HKV projects

    Lake After Rejuvenation:
    Lake After

    Lake Before Rejuvenation:
    Lake Before